There will be more Open House signs than Garage Sale signs in Highlands Ranch this weekend. I plan on holding my listing at 9215 Mountain Brush Ct. in Highland Ranch Open on Saturday from 10 am to 2pm. ( Come by and See Me ) This is an effort by the National Association of Realtors to get the message out that there are some great deals out there for home buyers. There will be thousands of homes in Colorado being held open by Realtors on Saturday and Sunday. More than anything we hope to create some awareness that there is still a few weeks to take advantage of the First Time Home Buyer Credit. With the low interest rate, low prices and tax credits it is a great opportunity for many to make the plunge into home ownership.
How To Hold a Good Open House
Signs, signs and more signs. The number one key to having a good open house is to put out so many signs that people stop by to see the crazy Realtor that put out 12 signs pointing to the property for sale. It is also worth it to put the Open House on Craigslist, realtor.com, zillow.com and other local online places. If you do not generate traffic to the property, what good are the cookies and juice? Having the house or condo prepared well for sale is also key to getting interest in the property. I want the front entry to be freshly painted and yard trimmed etc. Once inside the home being held open, all the lights need to be on and every window shade open. Lots of light makes a house seem bigger and brighter. Make sure that it smells good as well. Bake the cookies in the oven prior to the open house and people will love it.
Marketing Tips for Open Houses in Highlands Ranch
I always have a sign in sheet with name, phone and email. Who uses a physical address anymore? One tip is to already have a name, email and phone filled out on the form so that they don’t feel like they are the first ones to get suckered into giving you their info. Most people are cool with giving their real information as long as you aren’t going to spam them with canned email messages. A nice property flyer with good information is also helpful. Do not try to hold an open house during a Bronco’s game or some other major event. It will be a huge waste of time. Nationally less than 1% of all home sales are the result of an “Open House” In my 13 years of selling homes and assisting in over 500 transactions, I have sold two homes holding a house open. There isn’t anything wrong with trying this approach, just have realistic expectations.
When all is said and done, consider the price.
All of the marketing and showings in the world will not sell a house that is over priced. Most homes sell in the first 30 to 90 days of being listed. If a property is getting a lot of traffic but not getting offers then you need to consider the condition of the home. After doing any necessary repairs or updates if you do not get offers then the only thing that can be wrong is the price. Some will argue that the location is the problem. Since you cannot change the location, you must adjust the price. Wish me luck this weekend at the Open House in Highlands Ranch. I’d like to make it three homes sold during Open Houses.